Toddlers on the Go –
Boom in convenience
toddler foods as mum & dad prefer a curry
 One
in three UK toddlers are most frequently fed ready-made toddler
foods at mealtimes according to a new survey by Bounty
and Hipp Organic. Over 10,000 parents completed the survey
on Bounty.com which indicates that more and more parents are
opting for ready made, but more importantly healthy foods for
their growing babies.
73% of respondents with toddlers aged 10-14 months stated
that their main reason for buying ready made toddler foods
was that family meals are sometimes unsuitable. Jane Mayall
of Hipp Organic comments “The days of having meat and
two veg every night are gone and our fondness for spicy and
exotic foods, means that our toddlers can no longer join in
at family mealtimes. Increasingly parents are buying ready
made toddler foods instead which are made with the right nutritional
content; and as in the case of the Hipp ‘Growing Up’ range – only
organic ingredients. It means parents can choose convenience
without compromising on nutrition, quality or taste”.
71% of parents said that having the right nutritional value
was the main reason they purchase toddler meals and over half
do so because the ingredients are organic.
Jane adds: “The marketplace is booming and sales of
meals specially for toddlers aged over 10 months have risen
by 42% in the past 2 years”. Microwaveable ready meals
for toddlers now account for a quarter of all toddler foods
sold. Half of all survey respondents stated that they had bought
a Hipp toddler meal within the last month.
Parents are also becoming more conscientious when it comes
to which finger foods to give their toddlers. When asked which
snack food is given most frequently, 19% give their toddler
rice cakes; 12% give raisins and 10% choose breadsticks. However
31% have given their toddler crisps in the last month – which
contain fat and salt levels well over the recommended levels
for toddlers. Jane Mayall comments “Parents should opt
for organic fruits and vegetables as healthy finger foods for
their toddlers to get them into healthy eating habits as they
grow older.”
-Ends-
Editors notes:
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