New HiPP Organic Dried Baby Food Range - Offering Better Value and Taste
April 2004

HiPP Organics' exciting new dried range is hitting the shelves, and promises to deliver even better value to parents, with prices lower than non-organic products!

Retailing at just £1.99 each, HiPPs' new style cartons offer the best value for money on the market, as well as being made with 100% organic ingredients. “Mum's have been disappointed in the value of dried recipes on our supermarket shelves which is currently dominated by non-organic brands.” Says Jane Mayall, HiPP's Marketing Manager. “HiPP have addressed this by introducing top selling dried recipes in a higher value carton with a fill weight up to 300% more than that of competitor products. With nine delicious new dried varieties at prices lower than non-organic alternatives; HiPP remains committed to using only high quality organic ingredients.”

The new dried range includes delicious Strawberry Sunrise and Creamy Chocolate Pudding. All are suitable as first weaning foods, with gluten free recipes from 4 months, and slightly stronger flavours from 6 months. The range includes ‘Add milk' recipes for simplicity, and ‘Add water' varieties for taste and texture, offering mum's not only better value for money, but a wider menu choice for baby.

Editors notes:

• HiPP Organic is the UK’s best selling organic baby food brand. With over 90 recipes in the range, including breakfasts, savouries and desserts, plus a range of drinks and follow on milks, HiPP Organic provides the best possible start to weaning. HiPP recipes are suitable for babies from 4 – 15 months of age, and can be found in all major supermarkets and health stores across the UK.

• For more information please call:
  Samantha Mort at HiPP Organic
  email sam@greenhq.co.uk