Mums’ pesticide
fears soar, but “beware deceitful labelling”
October 2005
Today’s mums rank the dangers of pesticides
alongside cigarettes and alcohol when protecting their babies
during
pregnancy, fearing harmful residues may damage their unborn
child.
…And after birth, an organic baby diet can be wrecked
by deceptive labelling, with millions of mums buying the very
things they are trying to avoid.
So says an organic survey conducted by BMRB among 805 mums
and pregnant women for HiPP Organic baby foods.
The survey tracks mums’ dramatic swing towards pure,
natural foods over the last 15 years. The survey showed 80
per cent of modern mums weaning infants (6-12 months) organically,
compared with just 26 per cent of mums who weaned their babies
organically 12-15 years ago.
But misleading packaging means mums often end up buying non-organic.
When presented with seven alternative packaging claims, only
three out of 10 women realised that none of them meant organic.
The two most misleading phrases were “natural goodness” and “no
additives” – which around half of all mums thought
meant they were “organic”
Jane Mayall, HiPP’s Marketing Manager, said: “We
are pleased to see the dramatic move towards organic, and awareness
of the issues, but are disappointed that mums are being deceived
by suggestive wording.
“Mums show overwhelmingly that they want the best start
for their babies through pure organic food. The only way to
confirm whether a recipe really is organic is to look for the
word “organic” and a relevant organic certification
stamp such as the Soil Association logo.
“HiPP’s new labelling ensures that mums search
for organic baby food is easy. Our back to basics wording is
simple and organic – just like contents of our jars.”
Editors notes: -
For images please contact Samantha Baker at HiPP Organic email sam@greenhq.co.uk
- HiPP Organic is the UK’s best selling organic baby
food brand.
- HiPP has recently re-launched its range to feature
new, clearer green and gold packaging; 19 brand new recipes
and many improved recipe formulations, giving the HiPP
range its best ever taste.
- Important
breastfeeding notice: Breastfeeding is best for
your baby. Follow-on milks should only be used as
part of a mixed diet and not as a breastmilk substitute
before
six
months.
For more information please contact:
Alan Murray/Anna Harris
MurrayPR
01403 248 666
07779 224185
anna@murraypr.com
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