Mums
reject “test tube” farming for their babies
October 2005
Modern farming techniques such as genetic modification
and excessive use of modern chemical pesticides are overwhelmingly
rejected by today’s new mums, according to a survey from
HiPP Organic, the world’s largest producer of organic
foods.
Mums fear they are bad both for their babies, and the environment.
Four out of five mums with infants (6-12 months) chose organic
food for weaning, compared with just a quarter of mums who
weaned their babies 12-15 years ago.
The survey, among 805 mums and pregnant women, conducted by
BMRB, shows their clear rejection of foods grown using the
help of chemical sprays.
The main reasons mums buy organic are “less risk of
chemical pesticides” (87 per cent); “no GM” (84
per cent) and “no additives” (80 per cent).
Seventy seven per cent of these mums said that organic would
offer “the best start in life” and 78% of mums
who bought organic food for their baby believed that doing
so was safer.
They also thought the food tasted better, with 61 per cent
agreeing with this statement. And yet more – 68 per cent – were
concerned about other factors altogether, saying that organic
is good for wildlife and the environment.
Jane Mayall, HiPP’s Marketing Manager, said: “These
results show conclusively that today’s mums share concerned
for their own babies, and also for the environment their children
will be growing up in.”
Editors notes: -
For images please contact Samantha Baker at HiPP Organic email sam@greenhq.co.uk
- HiPP Organic is the UK’s best selling organic
baby food brand.
- HiPP is the largest processor of organic
raw materials world wide.
- The pure, natural mineral water
we use is supplied from our own protected well
- We recycle
97% of our waste
- HiPP won a United Nations Millenium Business
Award recognising outstanding environmental performance.
- HiPP
Organic won the Mother & Baby Magazine
Gold Award for 'Most Environmentally Friendly Product'
for the past three years running.
- Important
breastfeeding notice: Breastfeeding is best for
your baby. Follow-on milks should only be used as
part of a mixed diet and not as a breastmilk substitute
before
six
months.
For more information please contact:
Alan Murray/Anna Harris
MurrayPR
01403 248 666
07779 224185
anna@murraypr.com
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