Product recall announcement: Fruity O’s breakfast cereal

We have taken the decision to recall our Fruity O’s breakfast cereals as a precautionary measure. This is because small fragments of metal wire have been discovered in three products in Germany. No other HiPP Organic products have been affected and the risk of any fragments appearing in UK products is extremely minimal.

The health and safety of young children is paramount and we are deeply apologetic for any inconvenience this may cause. 

Our HiPP Organic Fruity O’s are only available in Tesco – any customers who have purchased this product can return the product to any Tesco store for a full refund, with or without a receipt and regardless of the condition of the product. 

We also want to assure customers that manufacturing has immediately ceased at the plant in Hungary where the issue arose and a full and thorough health and safety inspection is underway. Production will not resume until the issue has been completely resolved. 


Here are the specific product details: 



  • HiPP Organic Fruity O’s breakfast cereal with best-before dates from 19 January 2017 – 3 March 2017 (best-before date at top of the pack)
  • Breakfast cereal, 140 g
  • Batch numbers L190416 / L020616 / L200417 / L030616


Should customers have any questions or concerns on this matter, they are invited to contact HiPP Organic on the following customer care number 0845 050 1351 or via our ‘contact us’ page. 

Once again, we take our responsibilities seriously and apologise for any inconvenience caused as a results of this recall. 

Thank you
HiPP Organic