Meet the HiPP family
An ordinary family, with extraordinarily good instincts. We’ve followed our dream of better baby food for little ones through four generations.
Have you ever done something just because it feels right? Because you passionately believe in it? Yes? That’s what we do too!
We’ve been following our beliefs, our dreams, our natural instincts, for four generations now. Never swayed by food fads, fashion or the easy path. Instead we’ve been persistently and passionately working with nature, not against it, for over 60 years. Driven by an intuitive feeling that green is good. That organic is better. That pesticides are pesky. That produce is more delicious when picked at its plumpest, juiciest peak. And above all else, that babies deserve food that tastes great to make them feel HiPP inside and out.
That’s why we go above and beyond EU Organic standards, setting our own tougher criteria, raising the bar. It’s also why, from less acidic apples to lower nitrate spinach, we carefully select our produce so it’s naturally baby-friendly too.
We grow our own variety of carrot, Dulcis, because it’s large, mild and nutrient-rich.
It feels good to be HiPP – and here’s some more reasons why…
From the feed for our free range animals, to using hedgehogs and bats as natural pest control, we’ve been proudly pioneering organic and sustainable farming for over 60 years.
With stricter than EU Organic standards, 260 quality checks and a personal HiPP family guarantee, when we say we’ve got the best ingredients we mean it.