Privacy Policy

HiPP UK Ltd is committed to ensuring that your privacy is protected. This privacy policy explains how we will use the personal data we collect from you through this website.



By submitting your personal data you consent to the use of your information as set out in this policy. HiPP may from time to time change its privacy policy and it will post changes on this page, and may place notices on other pages of this website. You are therefore requested to regularly check for any updates as continued or further use of the website will signify your agreement to any such changes.

Information we collect

HiPP Baby Club asks for some personal information when you sign up to use the club, including your email address and a password, which are used to protect your account from unauthorised access. You may also provide additional profile information, such as a photo, etc. and can edit your profile at any time on our edit my profile page. HiPP Baby Club servers automatically record information about your use of the service, such as when you use the site and the frequency and size of data transfers. You can edit, save and delete your profile at any time, as described in the HiPP Baby Club FAQs section of the website.

How we will use your information

We will use your information in an ethical manner for the following purposes: process your registration to the HiPP Baby Club; administer the website which may involve sharing information with our network provider; carry out customer and market research; provide you with any marketing materials you have consented to receive unless you subsequently inform us that you do not wish to receive such information; deal with your requests and enquiries; track activity on the website; improve the quality of our services; comply with legal, statutory and/or regulatory obligations.

Use of cookies on

HiPP does use cookies in several different ways. 


What is a cookie?

Cookies are small pieces of computer code which are placed onto the hard drive of your computer by websites. Cookies can be used to track the way user's navigated a site and improve your experience of a website by recognising you from page to page for instance, so that if you are entering your contact details they are retained on the next page and you don’t have to enter the information again. They can also allow a website owner to monitor the efficiency of their advertising and help their advertising agencies to deliver ads relevant to you and your interests as you browse the web.

Your browser software can choose whether or not to accept cookies and most browser software is initially set up to accept them. You should read the information that came with your browser software to see how you can set up your browser to notify you when cookies are used. This will give you an opportunity to either accept or refuse the cookies. 

Further information on cookies and how you can refuse them is provided by the Interactive Advertising Bureau on its website located at Please note that you may not be able to use all the interactive features of our website if cookies are disabled.

Our use of cookies

We use cookies to recognise website visitors and to provide information on the way visitors use this site. This allows us to analyse website activity using the web analytics programme Google Analytics, so we can optimise the user experience and make sure we offer the best content for visitors. We use cookies in order to give us information on the number of visitors to different parts of our website and thus to monitor which areas are most useful. We do not use cookies to identify you personally. However, whilst cookies do not identify users personally, they do identify each user's computer.

Advertising cookies does not contain ads. However, from time to time we may engage in advertising to promote this website e.g. on Google. We will use performance cookies to tell us how successful our advertising is.

We may also use advertising techniques that use behavioural cookies. The advertising partners we use may serve ads that it believes are most likely to be of interest to you, based on information about your visit to this and other websites (this information is anonymous in that it does not include your name, street address, e-mail address or telephone number). In order to do this, our advertising partners may need to place a cookie on your computer. For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit There is also more information about cookies in the google privacy policy found at 

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your anonymized IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Data collection and storage can be cancelled at any time with effect on a future date. In view of the discussion about the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the advanced "_anonymizeIp()" option and thus IP addresses are only further processed in an abbreviated manner so as to exclude direct reference to people.

Who we disclose information to

Please remember that we are unable to protect your privacy in the public areas of our website. Any information you share in these areas becomes public, therefore you should exercise extreme caution when you decide whether or not to disclose your personal information. We are also unable to protect your privacy on any links that take you away from the website, please also exercise extreme caution when you decide whether or not to disclose your personal information on these other sites.

Subject to the above, unless you agree to HiPP using your personal data in the manner selected by you at the registration page of this website, or we are required to disclose it by law, it will not be disclosed to any third party, save for any sub-contractor engaged by us to provide the services requested by you or to any other company within our group.

Data protection

HiPP will process any personal data that you may submit through this website in accordance with the Data Protection Act 1998 (as amended from time to time), and will ensure that any sub-contractor it may engage to provide the services requested by you acts in such manner. We will keep your personal data secure and will only retain your personal data for as long as reasonably necessary to provide the services requested.


We will endeavour to take all reasonable steps to protect your information. However, we cannot guarantee the security of any information you disclose online. You accept the inherent security risks of providing information and dealing online over the internet and you will not hold us responsible for any breach of security unless due to our negligence or willful default.

This website contains links to other sites, which are outside of our control. The inclusion of such as link does not mean that HiPP endorses that site. HiPP is not responsible for the privacy practices or the content of such web sites. We advise that you check the privacy policy of any linked sites that you may visit. 

You are not permitted to create a link to this website without HiPP's prior written consent.

How to access personal information

You may by law request a copy of any personal data that HiPP may hold about you. In order to obtain a copy of your personal information please provide us with a written request for the release of your personal information and enclose a fee of £10.00 payable to (HiPP UK Ltd) to cover our administration costs.

How to delete your Baby Club account

You can delete your HiPP Baby Club account at any time by signing into your Baby Club pages and clicking on ‘my profile’ on the left hand side of the page. Select the section called ‘about me and my baby’. You will then be able to delete your account here.

How to unsubscribe from mailings

To unsubscribe from mailings and emails from the HiPP Baby Club, sign into your Baby Club pages, go to 'my profile' and select 'my communication settings', then untick the options you wish to unsubscribe from. Remember to save any changes you make.

How To Contact Us

If any of the information that you have provided to HiPP changes or requires correction for any reason, please let us know by writing to us at the following address: 

The Stable Block

Hurst Grove

Sandford Lane



RG10 0SQ


By submitting your personal data you consent to the use of that data as set out in this policy. If HiPP changes its privacy policy it will post changes on this page, and may place notices on other pages of this website. Continued or further use of the website will signify your agreement to any such changes.