What is a cookie?
Cookies are small pieces of computer code which are placed onto the hard drive of your computer by websites. Cookies can be used to track the way user's navigated a site and improve your experience of a website by recognising you from page to page for instance, so that if you are entering your contact details they are retained on the next page and you don’t have to enter the information again. They can also allow a website owner to monitor the efficiency of their advertising and help their advertising agencies to deliver ads relevant to you and your interests as you browse the web.
Your browser software can choose whether or not to accept cookies and most browser software is initially set up to accept them. You should read the information that came with your browser software to see how you can set up your browser to notify you when cookies are used. This will give you an opportunity to either accept or refuse the cookies.
Further information on cookies and how you can refuse them is provided by the Interactive Advertising Bureau on its website located at www.allaboutcookies.org. Please note that you may not be able to use all the interactive features of our website if cookies are disabled.
hipp.co.uk and the related sub-pages use technologies provided by etracker GmbH (“etracker”) to collect and save data in order to improve its website services. These data can also be used to create user profiles under a pseudonym. For this purpose, cookies can be used as described above. Cookies are small text files that are stored in the website visitor's local browser cache. Cookies make it possible to recognise a visitor’s Internet browser. The data gathered by the etracker technologies will not be used to determine the personal identity of a website visitor, and will not be compiled with personal data relating to the person referred to by the pseudonym, unless agreed to separately by the person in question. The collection and storage of data may be revoked at any time with respect to future services:
You don’t see a button? Please deactivate your adblock and reload this website again.
The legal basis for the appropriate processing of your data is Art. 6 (1) f) GDPR (balancing of interests, based on our legitimate interest in understanding the interests of users of our website better and providing them with the most attractive possible content on this basis).
The websites operated by HiPP do not contain ads. However, from time to time we may engage in advertising to promote this website e.g. on Google. We will use performance cookies to tell us how successful our advertising is.
Data collection and storage can be cancelled at any time with effect on a future date. In view of the discussion about the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the advanced "_anonymizeIp()" option and thus IP addresses are only further processed in an abbreviated manner so as to exclude direct reference to people.