
HiPP. Right by your baby, right by you.

HiPP. Right by your baby...
From carefully crafted formula milk to trusted organic ingredients, we’re here to support your baby’s journey – every step of the way.

Why I choose HiPP follow on milk
When it comes to feeding their little ones, parents want a formula they can trust. At HiPP, we’re proud to support families with organic follow on milk that’s backed by generations of expertise.
Don’t just take our word for it – 133 HiPP BabyClub members recently tested our follow on milk powder, and 99% said they would recommend it.**
Here’s what a parent had to say:

HiPP. Right by you...
From those early newborn days to growing toddler adventures, HiPP is by your side – with expert support, trusted products and guidance you can rely on.


With parents every step of the way
We believe it takes a village to raise a child — and we’re here to be part of yours.
The HiPP BabyClub supports you at every stage of your parenting journey, from pregnancy to toddlerhood. Alongside exclusive benefits and great discounts, you’ll receive expert tailored advice every step of the way. Our team of experts is here to make sure you have the resources, reassurance and support you need.
We’re right by your side whenever you need us.
HiPP. Right by your baby, right by you.
HiPP BabyClub benefits:





Top baby feeding advice
Important Notice: Breastfeeding is best, where parents are able to. Follow on milk is a choice for infants over 6 months of age as part of a mixed diet. Your healthcare professional can advise further.
*As required by law.
**Product testing conducted with 133 HiPP BabyClub members, March 2025.