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Why HiPP Formula Milks

HiPP. Right by your baby, right by you.

60 years experience in formula feeding

60+ years of experience supporting families with high-quality formula milk.

Supporting parenting journeys

Helping parents make confident choices for their little ones.

Family run since 1899

Bringing together family tradition and modern innovation.

Quality products

High-quality products made with parents and babies in mind.

HiPP. Right by your baby...

From carefully crafted formula milk to trusted organic ingredients, we’re here to support your baby’s journey – every step of the way.

HiPP Organic follow on milk powder tin and ready to feed bottle on a kitchen worktop next to a sippy cup

Nutritionally tailored for little tummies*

Our range of formula milk are carefully designed to meet the nutritional needs of your baby at every stage.

Made using premium organic ingredients

Crafted with premium quality organic ingredients that exceed UK and EU standards.

60 years of experience in formula feeding

Decades of care, knowledge and dedication go into every drop of our formula milk.

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Mum sat on a bed bottle feeding her baby

Why I choose HiPP follow on milk

When it comes to feeding their little ones, parents want a formula they can trust. At HiPP, we’re proud to support families with organic follow on milk that’s backed by generations of expertise.

Don’t just take our word for it – 133 HiPP BabyClub members recently tested our follow on milk powder, and 99% said they would recommend it.**

Here’s what a parent had to say:

“"Not only does he adore his ‘milkies’, but we love that we have access to a trusted, organic brand. We’re so thankful to have found HiPP – and even happier that our baby enjoys it so much."”

Tarryn Maree

HiPP. Right by you...

From those early newborn days to growing toddler adventures, HiPP is by your side – with expert support, trusted products and guidance you can rely on.

Supporting parenting journeys since 1899

In 1899, Joseph and Maria Hipp’s struggle to feed their twins sparked a mission. Today, their great-grandson Stefan carries it forward.

Mum and dad looking down at their baby by a window in a living room

You're not alone - we're here to help

Every day with a little one is different — that’s why our friendly team is always here to help with questions, big or small.

Front door with a cardboard box and HiPP Organic follow on milk tins

Always there, always ready for your peace of mind

Make life easier with our monthly formula subscription – choose your amount and get it delivered straight to your door. Easy and reliable.

Mum and dad by a window, with mum holding their baby

HiPP BabyClub

With parents every step of the way

We believe it takes a village to raise a child — and we’re here to be part of yours.

The HiPP BabyClub supports you at every stage of your parenting journey, from pregnancy to toddlerhood. Alongside exclusive benefits and great discounts, you’ll receive expert tailored advice every step of the way. Our team of experts is here to make sure you have the resources, reassurance and support you need.

We’re right by your side whenever you need us.

HiPP. Right by your baby, right by you.

HiPP BabyClub benefits:

Expert advice

Get exclusive advice from our team of Experts, supporting you and your little one from pregnancy to toddlerhood.

Competitions

Every month you have the chance to win a variety of prizes from pregnancy to toddlerhood.

Partners

Explore our growing list of recommended brands and make the most of their exclusive discounts!

Weaning recipes

Discover our collection of delicious weaning recipes from our Paediatric Dietitian.

HiPP discount

As a BabyClub member you have access to an exclusive 10% discount on select* HiPP products!

A mother with long dark hair sits on a bed, breastfeeding her baby while wrapped in a soft floral blanket. She gazes down at her child with a gentle smile, her arm securely cradling the infant. The cozy setting includes plush white pillows and a neutral-toned headboard, creating a warm and serene atmosphere.

What is Breast Milk Made of?Baby feeding | 8 Min

Woman preparing a bottle of follow-on milk

How to make up a bottle feedBaby feeding | 2 Min

Travelling with a baby – What you need to know New parent support | 10 Min

Bottle full of follow on milk and breast pump on a table

Combination FeedingBaby feeding | 7 Min

How to bottle-feed your babyBaby feeding | 8 Min

Responsive feedingBaby feeding | 7 Min

Choosing and Changing formula milksBaby feeding | 6 Min

Dad preparing a bottle of follow on milk

Preparing Formula Feeds in AdvanceBaby feeding | 9 Min

Understanding your feeding optionsBaby feeding | 3 Min

Things you'll need for bottle feedingBaby feeding | 3 Min

Important Notice: Breastfeeding is best, where parents are able to. Follow on milk is a choice for infants over 6 months of age as part of a mixed diet. Your healthcare professional can advise further.

*As required by law.
**Product testing conducted with 133 HiPP BabyClub members, March 2025.