HiPP Organic follow on milks next to a delivery box outside the front door of a house
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Formula milk subscription

You can now subscribe to your favourite HiPP formula milk – flexible, hassle-free, and delivered when you need it.

Supporting parenting journeys
Helping parents make confident choices for their little ones.
60 years experience in formula feeding
60+ years of experience supporting families with high-quality formula milk.
Quality products
High-quality products made with parents and babies in mind.
Mum feeding her baby HiPP Organic follow on milk on the bed
Subscription

Less hassle, more peace of mind

Life with a little one is busy. That’s why our flexible subscription ensures your baby’s formula is always there when you need it. No last-minute dashes to the shop, just reliable deliveries and complete flexibility.

Here's what you'll get:

View our formula milks
HiPP Organic follow on and growing up milk ranges

How it works

Getting your baby’s formula delivered regularly couldn’t be easier!

01
Choose your baby’s formula

Select the formula that’s right for your little one, choose the subscription option, and add it to your basket.

02
Set up your subscription

Log in or create your BabyClub account, add your payment details, select your delivery date, and confirm your address.

03
Enjoy hassle-free deliveries

Your little one’s formula will arrive at your door for free each month, right when you need it.

04
Make changes anytime

Need to adjust your subscription? You can skip a month, change your delivery date or quantity, or cancel anytime through your account, just be sure to do so before your next order is processed.

Log in / create your BabyClub account
Mum holding her baby

Need more info?

From delivery dates to payment changes, we’ve answered the most common questions about our formula milks subscription service in our FAQs.

Delivery availability

Please note: our subscription service is currently only available for customers in the UK, Northern Ireland and the Isle of Man (excluding the Republic of Ireland).

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