
Formula milk subscription
You can now subscribe to your favourite HiPP formula milk – flexible, hassle-free, and delivered when you need it.

Less hassle, more peace of mind
Life with a little one is busy. That’s why our flexible subscription ensures your baby’s formula is always there when you need it. No last-minute dashes to the shop, just reliable deliveries and complete flexibility.

How it works
Getting your baby’s formula delivered regularly couldn’t be easier!
Select the formula that’s right for your little one, choose the subscription option, and add it to your basket.
Log in or create your BabyClub account, add your payment details, select your delivery date, and confirm your address.
Your little one’s formula will arrive at your door for free each month, right when you need it.
Need to adjust your subscription? You can skip a month, change your delivery date or quantity, or cancel anytime through your account, just be sure to do so before your next order is processed.

Need more info?
From delivery dates to payment changes, we’ve answered the most common questions about our formula milks subscription service in our FAQs.
Delivery availability
Please note: our subscription service is currently only available for customers in the UK, Northern Ireland and the Isle of Man (excluding the Republic of Ireland).