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Supporting parenting journeys

From our BabyClub to our team of experts and dedicated customer service, HiPP is here to support your parenting journey - offering reassurance, expert guidance and exceptional care at every stage.

Family run since 1899
Bringing together family tradition and modern innovation.
Supporting parenting journeys
Helping parents make confident choices for their little ones.
Quality products
High-quality products made with parents and babies in mind.
Doing the best for nature
Committed to organic farming and environmental responsibility.
Ruth Lue-Quee
Advice Hub

Our experts

We believe it takes a village to raise a child. So, alongside our own expertise in milk, food and baby care – developed over generations – we’ve also enlisted the help of a diverse group of experts on everything from financial planning to mental health to share advice and empower the parenting community.​

Meet our experts:

Find out more
Mum and dad by a window, with mum holding their baby
HiPP BabyClub

With parents every step of the way

We believe it takes a village to raise a child — and we’re here to be part of yours.​

The HiPP BabyClub supports you at every stage of your parenting journey, from pregnancy to toddlerhood. Alongside exclusive benefits and great discounts, you’ll receive expert tailored advice every step of the way. ​Our team of experts is here to make sure you have the resources, reassurance and support you need.​

We’re right by your side whenever you need us. ​

HiPP. Right by your baby, right by you.

HiPP BabyClub benefits:

Light bulb iconExpert advice
Get exclusive advice from our team of Experts, supporting you and your little one from pregnancy to toddlerhood.
Prize iconCompetitions
Every month you have the chance to win a variety of prizes from pregnancy to toddlerhood.
Star iconPartners
Explore our growing list of recommended brands and make the most of their exclusive discounts!
Broccoli IconWeaning recipes
Discover our collection of delicious weaning recipes from our Paediatric Dietitian.
Discount tag iconHiPP discount
As a BabyClub member you have access to an exclusive 10% discount on select* HiPP products!
Register now
Jan, our customer service manager, in an illustration sat at her desk on her phone
Customer services

Got questions?

Our UK customer service team is available to support you in all aspects of milk, food, and baby care, from choosing the right products to using them effectively.

Join the family

Follow us on Instagram for parenting tips, real-life moments, little wins, and inspiration.