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Why parents choose HiPP

Discover what parents say about HiPP. Tag us using #WhyIChooseHiPP for your chance to be featured.

Explore our range

Using the highest quality ingredients, we've designed our products to provide the best for babies' needs, all made with sustainability and nature in mind.

Formula Milks

Based on over 60 years of breastmilk research.

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Baby Foods

Made for every stage of your weaning journey.

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Baby Care

Contains soothing formula and gentle ingredients for ultra soft skin.

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We're proud of our awards

Nurturing new beginnings

From trying to conceive to the challenges of weaning a fussy baby, our Advice Hub is full of tips and tricks on everything from pregnancy to toddlerhood.

Trying to conceive


We explore everything from ovulation tracking to how to conceive more quickly.

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Birth plan


Thought about writing your birth plan yet? Use our free template to help you prepare for your little one's arrival.

Download now

Weaning chart


Get started with weaning your baby with our handy weekly schedules to help you reach three meals a day.

Get started

Tiny tastebuds

Quick and easy recipes for you and your little one.

Suitable for babies aged 6 months+, try this delicious sweet squash and chicken omelette recipe. Perfect for when you and your little one are on the go!

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A tropical treat, these mango and banana bliss balls are an easy, no-bake breakfast option. Suitable for little ones aged 12 months+.

Take a look

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Our story

Our story

We're dedicated to producing the best organic baby food, from our family to yours.

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Why HiPP?

Why HiPP?

As pioneers in organic baby milk and foods, we're uncompromising on our quality and standards.

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Food for life

Food for life

Discover how sustainability has been at the centre of our business since 1956.

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Contact us

Contact us

Got a question about a recent order? Our customer service team are always on hand to help.

Get in touch