Helping you feel HiPP about feeding your baby!

We’re not your ordinary baby club. We stick to what we’re great at — advice, offers and tips on feeding babies scrummy organic goodness. So, you can feel totally HiPP about feeding your baby.


What to expect

Occasional emails when you need them, with expert feeding advice tailored for your stage, and the odd tempting offer or two — from money off your online shop to the chance to win a family-friendly holiday. So, you’ll both feel HIPP inside and out.

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97% of mums can’t be wrong

Breastmilk is best for your baby. But, if you decide to make a change, it’s reassuring to know that 97% of mums say their babies seem happier with HiPP*.


Why is our milk so HiPP?



* Research based on 507 mums using HiPP who changed from a different brand between Feb 17 and Jan 18.

Tempting for tiny tums

Not only do we go beyond EU Organic Standards, but we carefully select ingredients that are suitable for tiny tums too. And, from jars to toddler tray meals, we’ve something to suit all tastes from the start of weaning onwards.


See the range

Did you know?

Our free-range fish are not organic, because that would mean they were farmed. Instead they are mostly caught on the high seas, and are always sustainable.

Breastfeeding is best for babies. HiPP Organic follow on milk is intended for use after six months of age as part of a mixed diet and should not be used as a breastmilk substitute before this age. The decision to start weaning, including the introduction of a follow on formula before 6 months of age, should only be made on the advice of a health professional based on the individual infant's specific nutritional needs.