A whole lot of goodness goes into every little drop

Babies love our great quality, organic follow on milk. It's been specially formulated using gentle¹ organic ingredients by infant nutrition experts and with your baby’s little tummy in mind. Our ingredients are carefully chosen and sustainably produced.  And what’s more, our follow on milks don’t cost the earth^2.

Only once they’ve passed the most rigorous testing are they personally guaranteed by Stefan Hipp, one of our fourth generation family owners.

Maybe that’s why 97% of mums say their little ones seem happier with HiPP³.

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1. HiPP Organic follow on milk has a 93% share of the organic follow on milk market in the UK. Source: IRi value data 52 wks to 03.10.20

2. HiPP Organic follow on milk is £10.50 for 800g compared to £11.50 for Aptamil Pronutra 800g.  Source: Sainsbury’s website 03.11.20

3. A sample of 739 mums between January 2017 and October 2019 were asked how strongly they agreed with the statement ‘my baby seems happier’ on HiPP  

Breastfeeding is best for babies and has many benefits for both you and your baby. It is important that you eat a healthy well-balanced diet in preparation for and during breastfeeding. If you are considering changing over from breastfeeding or combining breast and bottle feeding, talk to your midwife or health visitor first. Once the decision to stop breastfeeding has been made, it is difficult to go back. Partial bottle feeding with infant milk, especially in the first few weeks, may reduce the supply of your breast milk. The cost and social implications of using formula milk should be considered. If you use formula milk, it is very important that you use infant milk throughout the first year (or follow on milks can be used from 6 months). It is important that you follow all usage instructions very carefully. Failure to choose an appropriate feed or to use it incorrectly can be harmful to your baby’s health.