Feel HiPP about feeding

Naturally you want to give your baby the very best start in life. Us too! And you know that what you feed them, from birth onwards, plays a vital role in keeping them happy and healthy. We’ve been proudly producing yummy organic goodness for over 60 years now, so we’re here to help you feel HiPP about feeding your baby. Let’s go …

HiPP Organic milk

We’ve been expertly feeding babies for four generations and our follow on formulas are backed by over 50 years of breastmilk research.

What makes it so HiPP?

Breastmilk is the best

As you know, breastfeeding provides the best first milk for your baby. It’s the perfect natural superfood.
Find out why

HiPP tips for bottle feeds

Find everything you need to know, from choosing the right milk to making up feeds.
Tell me more

Breastfeeding is best for babies and has many benefits for both you and your baby. It is important that you eat a healthy well-balanced diet in preparation for and during breastfeeding. If you are considering changing over from breastfeeding or combining breast and bottle feeding, talk to your midwife or health visitor first. Once the decision to stop breastfeeding has been made, it is difficult to go back. Partial bottle feeding with infant milk, especially in the first few weeks, may reduce the supply of your breastmilk. The cost and social implications of using formula milk should be considered. If you use formula milk, it is very important that you use infant milk throughout the first year (or follow on milks can be used from 6 months). It is important that you follow all usage instructions very carefully. Failure to choose an appropriate feed or to use it incorrectly can be harmful to your baby’s health.