Mum bottle feeding baby

UK’s Number 1 Organic Formula Milk Brand1

Babies love our great quality, organic follow on milk. It’s been nutritionally tailored for little tummies2 by our team of infant nutrition experts, using over 55 years of breastmilk research.

All our follow on milks are made using premium quality organic ingredients. Our ingredients are carefully chosen and sustainably produced – we’re proud our Climate Positive status, and our recyclable packaging too3. What’s more, our follow on milks don’t cost the earth4

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Learn more about HiPP


Find out more about how we achieve our high quality

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Discover how sustainability has been at the centre of the business since 1956

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We go further when it comes to Organic quality

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Climate positive

We are proud to say that we are climate positive.

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1Based on Nielsen value sales – 52 w/e 26th March 2022

2As required by law

3Everything, apart from our foil bags, is fully recyclable

4HiPP Organic follow on milk is £12.00 for 800g compared to £12.50 for Aptamil Pronutra 800g. Source: Sainsbury’s website 26.05.2022

Breastfeeding is best for babies and has many benefits for both you and your baby. It is important that you eat a healthy well-balanced diet in preparation for and during breastfeeding. If you are considering changing over from breastfeeding or combining breast and bottle feeding, talk to your midwife or health visitor first. Once the decision to stop breastfeeding has been made, it is difficult to go back. Partial bottle feeding with infant milk, especially in the first few weeks, may reduce the supply of your breast milk. The cost and social implications of using formula milk should be considered. If you use formula milk, it is very important that you use infant milk throughout the first year (or follow on milks can be used from 6 months). It is important that you follow all usage instructions very carefully. Failure to choose an appropriate feed or to use it incorrectly can be harmful to your baby’s health.