Formula Milks

Our follow on milk is specially formulated by infant nutrition experts, based on years of research, and use nothing but organic milk that’s produced sustainably and in harmony with nature.

And only once they’ve passed the most rigorous testing are they personally guaranteed by Stefan Hipp, one of our fourth generation family owners.

Maybe that’s why 97% of mums say their little ones seem happier with HiPP*.

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We're Big on the Little Things

We're Big on Animal Welfare

At HiPP Organic we’re big on animal welfare. We believe the best quality of life for the animals means the best quality ingredients.

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We're Big on Bees

At HiPP Organic, we’re big on caring for our bees because these little insects make a big difference to nature and the environment.

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We're Big on Apples

At HiPP Organic we’re big on taste. That’s why we specially select the varieties of apples we grow.

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We're Big on Family

At HiPP Organic we're big on Family. We’ve been proudly looking after little ones, and the planet, for four generations.

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* A sample of 739 mums between January 2017 and October 2019 were asked how strongly they agreed with the statement ‘my baby seems happier’ on HiPP. 

Breastfeeding is best for babies and has many benefits for both you and your baby. It is important that you eat a healthy well-balanced diet in preparation for and during breastfeeding. If you are considering changing over from breastfeeding or combining breast and bottle feeding, talk to your midwife or health visitor first. Once the decision to stop breastfeeding has been made, it is difficult to go back. Partial bottle feeding with infant milk, especially in the first few weeks, may reduce the supply of your breast milk. The cost and social implications of using formula milk should be considered. If you use formula milk, it is very important that you use infant milk throughout the first year (or follow on milks can be used from 6 months). It is important that you follow all usage instructions very carefully. Failure to choose an appropriate feed or to use it incorrectly can be harmful to your baby’s health.