You may have seen reports about new government guidance for baby food products labelled for children under 3 years old. The aim is simple: to help parents make healthier choices for their little ones and support healthy eating habits. It’s good news as it builds on the requirements already in place for baby foods. But if you’re wondering whether it means you should avoid buying baby food all together, the short answer is no.
Baby food is already one of the most highly regulated food types, and the updated guidance is to ensure baby foods are doing the absolute best for babies today, and in the future.
At HiPP, we’d already been working hard to reformulate our products long before the new guidance was published, and we have made a commitment that our full range will meet the guidance before the February 2027 deadline.
We’ve also carried out extensive work across our range, looking carefully at everything from ingredients and recipes to texture progression and labelling. The result is a range that continues to support little ones as they learn to eat, explore new tastes and develop healthy eating habits.
We believe baby foods can be a helpful part of family life, especially on the days when dinner doesn’t quite go to plan, you’re short of time or you simply need a little extra help. Our job is to make sure that whenever you choose HiPP, you can feel confident in the choice you’re making for you and your baby.
