BabyClub Partner

My 1st Years

Discover My 1st Years, the world’s leading personalised baby brand, with beautiful gifts from cosy robes and blankets to cuddly toys and backpacks.

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Exclusive My 1st Years offer

As a BabyClub member you have access to a 15% discount on selected products. Copy the code below and start shopping.

Soft personalised baby gift set with white hooded towels and cuddly bunny toy in a pastel green box on a nursery floor

About My 1st Years

We’re My 1st Years - the leading personalised baby brand in the world. We have the most adorable range of gorgeous gifts consisting of robes, blankets and bodysuits, wonderful wooden toys, cuddly companions, brilliant backpacks and the cutest clothing! We provide families with meaningful, premium family gifts that celebrate tiny moments and big milestones, all specially curated to create lasting memories.

Explore My 1st Years products:

Loved by customers, celebrities, and even Royalty, our core values include producing top-quality products, offering excellent value, and delivering second-to-none customer service. From newborn to starting school, we’re here for their 1st years…for every moment, milestone and beyond.

Personalised Splash, Snuggle, Cuddle Gift Set

Settle a sleepy little one down for the night with this gift set, perfect for a tiny tot to get comfy in bed after a long day's play.

Personalised Cellular Blanket

Made from 100% Cotton with a layer of clever cells that keeps baby warm in the winter and cool in the summer.

Personalised Wooden Activity Cube Toy FSC

This toy features an assortment of different shapes and puzzles to encourage an early learner’s development.

Personalised Pink Safari Print Medium Backpack

This backpack adds adventure to every day. Made for little shoulders, it features two zip pockets, mesh side pouches, and playful style.

Personalised Large White Star Design Toy Box

This traditional style toy box features a soft close lid and smooth handles at either side to make it easy to move around.

Terms & Conditions

How to use code

Discount codes must be applied when you reach the shopping bag.

Discount code restrictions

Code can only be applied to full price items and cannot be used in conjunction with any other offers, unless stated otherwise.

Code is not applicable on any 'Baby Einstein', 'Lalarma', 'Purflo', 'Janod', 'Sleepyhead', 'Name It', 'Merci Maman', 'Little People Big Dreams', 'Lilliputiens', 'Signature Books', 'Banwood', 'Plum Toys', 'Tonies', 'Le Toy Van', 'Plan Toys', 'Bigjigs', 'Goki', 'Baghera', 'Vilac', 'Cuddle Co', 'Avery Row', 'Kidkii', 'Kids Concept', 'Little Concepts', 'Moonie', 'Morphee', 'Moulin Roty', 'Orange Tree Toys', 'Robbies Toys', 'Sebra', 'Threadbear / Tenderleaf', 'Trixie', 'Dooky', 'Tonies, 'Tidlo', 'Childhome', 'Liewood', 'Hape', 'Atelier', 'Hoppstar', 'Bambino', 'Nattou ', 'Flower Fairies', 'Just Bee Kids' 'Jabadabadoo' '(except for certain promos which will be specified)', licensed characters, 'Scoot and Ride', 'Flower Fairies' or 'CloudB'products.

Discounts do not apply to shipping or box costs unless stated otherwise.

Discount codes are not applicable on Gift Cards unless stated otherwise.

Discounts cannot be exchanged for cash and are non-transferable.

My 1st Years' rights

My 1st Years reserves the right to:

(i) Cancel discount codes at any time

(ii) Refuse to allow any individual to participate in offers

(iii) Amend these terms and conditions.