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Last updated 10 April 2026
HiPP UK Ltd. (“HiPP”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use and protect your personal data when you:
It also explains your rights and how to exercise them.
We may update this policy from time to time. Where changes are significant, we will take reasonable steps to inform you.
HiPP UK Ltd.
The Annexe, Hurst Grove, Sandford Lane, Hurst, Reading, Berkshire, RG10 OSQ
0800 298 4477
The personal data we collect about you depends on the particular activities carried out through our website. To interact with certain services we offer, you will need to share some personal data for us to operate those services. In other circumstances, you can choose whether you want to share your personal data and let us use it. Where that is the case, we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website or any services we offer.
We may collect the following personal data about you:
We receive data in two ways:
Under data protection law, we can only use your personal data if we have a proper reason for doing so. For example:
A legitimate interest is where we have a business or commercial reason to use your personal data, so long as this is not overridden by your rights and interests. Where we use your personal data based on our legitimate interest, we will carry out an assessment to balance our interests against your own.
For further details of the personal data we collect and use in specific circumstances and why, please see the service-specific sections of this policy:
HiPP may also convert your personal data into anonymous data and use it (normally on an aggregated statistical basis) for customer and market research and analysis, for example to improve our website and products, to analyze trends and to assess the success of advertising campaigns. Aggregated personal information does not personally identify you or any other use of the HiPP website.
Unless otherwise stated in individual cases, the legal basis for the processing of your data is that it is necessary for the performance of our contract with you or a pre-contractual measure.
We may use your personal data to send you updates about our products and services, including benefits, promotions, discounts, and competitions.
The legal basis for sending such updates is your consent. You have the right to opt out of receiving marketing communications at any time by:
We may share your personal data with third parties where required by law, where it is necessary for the fulfilment of a contract with you (e.g. to deliver our products), or where we have another legitimate interest in doing so. These organisations act as data processors and are strictly controlled in how they may or may not use your data and HiPP Organic remains responsible for the protection of your data.
Such selected third parties include:
We, or the third parties mentioned above, may also share your personal data with our professional advisors. This may mean that your data will be transferred outside the UK to:
We will retain your personal data only for as long as we need it for HiPP's legitimate interest in accordance with applicable law or to perform a service at your request or meet a legal requirement.
At the end of the retention period, we will take steps to delete your personal data or hold it in a form that no longer identifies you.
Further details on this are available on request.
If you have provided us with consent to use your personal data, you have the right to withdraw that consent at any time.
You may withdraw consent by:
Withdrawing consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn.
Under data protection law, your rights include:
To exercise these rights, please contact us.
You will not have to pay a fee to exercise the other rights above. However, we may refuse to comply with a request or charge a reasonable fee if an access request is unfounded or excessive.
We will endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any information you disclose online. You accept the inherent security risks of providing information and dealing online over the internet, and you will not hold us responsible for any breach of security unless due to our negligence or willful default.
This website contains links to other sites, which are outside of our control. The inclusion of such a link does not mean that HiPP endorses that site. HiPP is not responsible for the privacy practices or the content of such websites. We advise that you check the privacy policies of any linked sites that you may visit.
If you have any concerns about our use of your personal data, you can make a complaint to us at HiPP UK Ltd., The Annexe, Hurst Grove, Sandford Lane, Hurst, Reading, Berkshire, RG10 OSQ.
You can also complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have used your data:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Some data is automatically generated when you visit our website.
When you visit our website, we collect automatically occurring data that your browser transmits to our server (“log data”). Every time you access a page on our website and every time a file is called up, data about this process is stored in a log file on our server. This log data includes:
This log data is evaluated exclusively for the analysis of technical faults and possible attacks on our website. In addition, log data can be evaluated anonymously for statistical purposes.
We delete log data after 30 days to be able to investigate appropriately in the event of technical faults or possible attacks on our website and, if necessary, to be able to report to supervisory authorities and security bodies.
We process log data based on our legitimate interests in:
In addition to log data, we use cookies and other tracking technologies to record your use of our website/apps and to customise our website to your preferences.
Some of these cookies and technologies are essential, meaning they are mandatory to provide the core functionality of our digital offerings. We are not required to obtain your consent for these; we have a legitimate interest in being as efficient as we can to deliver the best service to you.
For non-mandatory tracking, we use consent management (our “cookie banner”), to offer you the opportunity to decide which cookies and tracking technologies you consent to. You can update your preferences or withdraw your consent at any time via the cookie banner.
Visit our website Cookie Policy for further information about the cookies and tracking technologies used on our website and how to set your preferences.
When you use our website contact form, we collect your first name and last name as well as your e-mail address so that we can contact you to answer your questions. If you give us your address or telephone number, we will be happy to write to you or call you back to answer your question.
The data you provide via the contact form will only be used to answer your request - it will not be used for sales or any other advertising purpose.
We process contact form data to:
The contact form includes the option to consent to us saving your data, in which case we will store your information for as long as is necessary to answer your enquiry. You can withdraw your consent at any time.
Please note, HiPP now uses a single account system for both the HiPP BabyClub and our online shop. This means you only need one login to access your BabyClub benefits, including product samples, competitions and discounts, and to place or manage orders via the HiPP Shop.
When you create a HiPP account, we’ll ask for personal information that allows us to provide both BabyClub content and online shopping services. This includes:
We also ask for details about your little one to personalise emails and packaging to make the information provided relevant to you and to send you product samples based on their age. This includes:
You may also provide additional profile information, such as a profile photo. Please see the “Register for HiPP BabyClub” terms and conditions for more details.
Please make sure that the data in your profile, especially your email and postal address, is correct. If you need to update your information at any time, you can do this by logging into your BabyClub account and going to "Personal data".
As a BabyClub member, you have the opportunity to take part in competitions. Where you participate, please note our instructions for use and the terms and conditions, which you can find on the respective competition page.
Prizes may be provided by our selected partner companies. With your consent, we may share your personal data with those partners to redeem or send the prize. This may include information which is saved in your BabyClub profile, e.g. your name, your e-mail address or postal address.
As a BabyClub member, you have the opportunity to take part in product testing. Where you choose to participate, we collect personal data, which usually includes your name, email, postal address and, in individual cases, a telephone number. This data is only used to carry out and process the results of the product test.
You also benefit from exclusive discounts from our selected partners. To redeem this benefit, these companies provide a discount code which you can use on their site. These companies may collect, store and use personal data you provide following their respective privacy policy.
As a BabyClub member, you have the option to subscribe to BabyClub emails, which include a monthly newsletter and age-based updates tailored to your pregnancy and/or child’s stage of development. These communications are designed to support you with relevant tips, seasonal advice, and helpful content for your parenting journey.
You may also choose to subscribe separately to our product newsletters. These emails include the latest updates on new product launches, bestsellers, offers, and other product-related news.
Both of these email types are optional and can be managed through your communication preferences. You can make your selections during registration or update them at any time by signing into your HiPP BabyClub account and navigating to 'Account settings'.
You can unsubscribe from either type of email at any time via the unsubscribe link in the email or within your account settings.
To help us improve the relevance of our communications, we may assess how many emails were delivered, opened, or clicked. This may include viewing email engagement at an individual level to help tailor our content.
If you would like to unsubscribe from the HiPP BabyClub entirely, please contact our customer service team or use the “unsubscribe” link in any BabyClub email.
The HiPP Online Shop is accessed using the same account used for the HiPP BabyClub. This combined account means you can use one set of login details to manage both your BabyClub membership and any purchases you make through our shop.
If you have previously registered for either the BabyClub or the online shop, your account information will now be part of this unified system. All personal data associated with your account will continue to be processed in line with this Privacy Policy.
In the HiPP Online Shop, you can easily order our products and have them delivered to your home. You can place an order via your BabyClub account, but you can also order goods without opening an account. If you have any questions about the Shop and your BabyClub account, please read our FAQs or .
The legal basis for the use of your personal data in connection with our Shop and the orders you place is for us to perform our contract with you or to take steps before entering into a contract.
To process your order, we require your contact details, including:
We will use your e-mail address to send you an order confirmation, shipping updates, and to verify your identity when creating a BabyClub account.
In the BabyClub account, you can choose whether to save your personal data for future order processes. You can update your details at any time by changing your account settings or contacting us. You can delete your BabyClub account at any time by following the steps in our FAQs.
We also collect your payment data as part of the ordering process. This information will be shared with our fulfilment partner, Promotional Handling Limited (https://thephlgroup.co.uk/), to complete your order but they will not contact you regarding any other services. Promotional Handling Limited can be contacted on 0800 012 9079 or at hippshop@promotionalhandling.co.uk.
When you use a discount in our Shop, such as voucher codes, we collect statistical data that provides us with information about the effectiveness of certain campaigns. For example, we evaluate how many voucher codes were issued and how many of these voucher codes were redeemed. This does not result in any personal data – no reference is made to specific persons.
The HiPP Shop offers a subscription service for our formula milk tins, allowing you to receive regular deliveries based on your chosen schedule. When you sign up for a subscription, we collect and process your order preferences, delivery schedule, and payment details to manage recurring orders.
This subscription functionality is provided through a third-party platform, Skio, which integrates with our online shop via Shopify. Skio processes relevant data securely on our behalf to manage your subscription. All personal data processed in this context is handled following this Privacy Policy and applicable data protection laws.
This section applies to users of our dedicated UK healthcare professionals’ pages.
We only collect personal data from you, as a healthcare professional, to answer your queries submitted via our contact us page. To submit an enquiry, you must provide your first name, last name and email address. Optionally, you may also provide your postal address and/or phone number.
In addition, you are given the option to consent to us saving your data, in which case we will store your information for as long as is necessary to answer your enquiry. You can withdraw your consent at any time.
We may ask you to rate and review products you have purchased from us. On our website, you can also view product reviews from other customers and vote whether other customers’ reviews are helpful or not.
If you submit a product review, we (i) verify the authenticity of your review as described below and (ii) may use the information you provide in the review to advertise our products online thereafter.
We may use your review in online advertising for our products, for example, on the HiPP website and social media accounts and also in our sales partners’ online media for the product reviewed. The following data is displayed in each case:
Your email address will not be displayed.
We use Bazaarvoice Inc. (10901 Stonelake Blvd., Austin, Texas 78759, USA) as a service provider for the collection, management and evaluation of product reviews as part of order processing. Bazaarvoice also processes your data in the USA. There is currently no decision by the EU Commission that the USA generally offers an adequate level of data protection. However, the EU Commission has published Standard Contractual Clauses as a means of ensuring adequate protection when transferring data to non-European countries. When transferring data to Bazaarvoice, we rely on these Standard Contractual Clauses. We will provide you with a copy of these Standard Contractual Clauses upon request.
To ensure that reviews we publish originate from genuine consumers of the relevant product, we and Bazaarvoice process your e-mail address, the IP address of your end device and various other information about your end device, i.e. a so-called “fingerprint" of your end device. This data is processed following the Bazaarvoice Authenticity Policy.
The data processing concerning reviews is based on our legitimate interest in collecting and displaying legally compliant product reviews on our website. You can object to this data processing at any time.
We may invite you to leave a review about your overall experience with HiPP Organic through our third-party review platform, Trustpilot. These brand reviews are separate from individual product reviews and help us understand and improve the experience we provide to our customers.
When you choose to leave a review, the following data may be processed:
Your review may be published publicly on the Trustpilot platform and may also be shared on our website, on our social media accounts, or in other marketing communications to help inform other customers about our brand.
We use Trustpilot (Pilestræde 58, 5th floor, 1112 Copenhagen, Denmark) to collect and manage these brand reviews. Trustpilot operates as an independent data controller and will process your personal data in accordance with their own privacy policy, which you can read here.
HiPP Organic may respond to reviews or request additional information to follow up on your experience. Where applicable, any personal data you choose to provide during that communication will be used solely to resolve your query or improve our service.
The legal basis for processing your data in connection with brand reviews is our legitimate interest in monitoring customer satisfaction and ensuring a high standard of service. You may object to this processing at any time by contacting us.
We also offer extensive support and the opportunity to stay in touch with us via our social media pages:
Where you contact us via one of these social media channels, we will forward the enquiry to the relevant HiPP department. The data will only be used to respond to your message and will not be passed on to third parties.
These social media platforms collect, store and use your personal data (e.g. via your profile created there or via so-called social plug-ins, which are implemented in third-party websites) following their data privacy policies and platform terms of use.
We have no influence on the type, scope and processing of this data. This also applies to images and videos uploaded to social media.
The following platform providers are US companies:
To help manage and respond to social media messages and schedule content, we use a third-party platform, Sprout Social. This tool allows us to view and reply to direct messages and comments and to publish scheduled content across our social media channels. Sprout Social acts as a data processor on our behalf and processes only the personal data necessary to support these activities. All personal data handled through this platform is processed following applicable data protection laws.
In the HiPP Buddies App, children and parents get to engage with our HiPPiS animals in various learning games and three exciting stories. The app is set up in an intuitive and user-friendly way and offers adventure stories that parents can read out loud, as well as eight different learning games. These games are a fun and playful way to train kids’ cognitive skills. Whether it’s learning numbers or colours, guessing animal sounds or solving puzzles – the games are fully suitable for toddlers and children with five levels, each increasing in difficulty. All information about the HiPP Buddies App can be found here.
The legal basis for the data processing involved herein is Art. 6(1)(b) GDPR (contract performance and pre-contractual measures).
With your consent, we use Google Analytics (including Google Analytics for Firebase) to improve our app, an analytics service of Google Ireland Limited (Gordon House, Barrow St., Dublin 4, D04 E5W5, Ireland) and Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), collectively “Google”. Google Analytics uses “cookies”, which are text files placed on your smartphone to help the website analyse how users use the app.
As a rule, the information generated by Google Analytics about your use of the app is transmitted to a Google server in the United States and stored there for up to 14 months. Within the app, IP anonymisation has been activated so that the IP address of Google users within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area is shortened and made anonymous. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
There is currently no decision by the EU Commission as to whether the USA offers a broadly adequate level of data protection. However, the EU Commission has published standard contractual clauses as a means of ensuring adequate protection when data is transferred to non-EU countries. For data transfers to the USA, Google relies on these standard contractual clauses and additional measures designed to protect your data. We can provide you with a copy of these standard contractual clauses upon request. Further information on data protection at Google can be found at https://policies.google.com/privacy?hl=en. You can find more information specifically on data collection by Google Analytics for Firebase here: https://firebase.google.com/support/privacy.
On our behalf, Google will use the information collected to evaluate your use of the app, compile reports on activities and provide us with other related services. The IP address transmitted by your smartphone as part of Google Analytics is not combined with other data from Google.
The legal basis for processing your data in connection with Google Analytics is Art. 6(1)(a) GDPR in conjunction with your consent. You can revoke your consent at any time with effect for the future by going to the menu item “Settings”. The withdrawal of consent does not affect the lawfulness of the data processing carried out from the time you gave consent until you withdrew it.
If you allow notifications to your smartphone through the HiPP Buddies App, we use the service Firebase Cloud Messaging, also from Google, for these notifications. With Firebase Cloud Messaging, your IP address and the messages sent to your smartphone will also be transmitted to Google servers in the USA, where they are only temporarily stored for the purpose of sending the message.
As already mentioned above, there is currently no decision of the EU Commission as to whether the USA generally offers an adequate level of data protection. However, the EU Commission has published standard contractual clauses as a means of ensuring adequate protection when data is transferred to non-EU countries. For data transfers to the USA, Google relies on these standard contractual clauses and additional measures designed to protect your data. We can provide you with a copy of these standard contractual clauses upon request. Further information on data protection at Google can be found at https://policies.google.com/privacy?hl=en. More information specifically on data collection by Google Firebase can be found here: https://firebase.google.com/support/privacy.
The legal basis for the processing of data associated with notifications to your smartphone is Art. 6(1)(b) GDPR (contract performance and pre-contractual measures). You can terminate this data processing at any time by deactivating the notifications from our HiPP Buddies App in your smartphone operating system.[MR3] (#_msocom_3)
To unsubscribe from our Brand Ambassador Programme emails, click on the link at the bottom of one of the emails you've received from us. Please note: If you unsubscribe from the Brand Ambassador Programme emails, you'll stop receiving all email communications from HiPP Organic. If you're a BabyClub member and wish to remain subscribed to our BabyClub emails, please email us at hello@hipp.co.uk.
If you've signed up for our Brand Ambassador Programme and no longer wish to receive marketing communications via post or Instagram, please email us at hello@hipp.co.uk.
Please note: In some of the postal packages, there will be material and/or products from some of our third-party BabyClub Partners. Your personal data will not be shared with these brands.
We may reach out to social media users to seek their permission to feature our favourite content on our website, social channels and promotional materials.
We use Bazaarvoice, Inc. to collect, manage and evaluate user-generated content.
If you choose to allow us to use your words, pictures, images, video, post, survey answers, data, information or any other content you have put together (‘Content’) by replying to us and confirming you have read Bazaarvoice, Inc.’s Terms and Conditions, you agree to these Terms and Conditions, as well as the Instagram, Facebook, Twitter, Pinterest or other social channel terms and conditions of use (as applicable) and you certify that you are least 18 years of age.
